How to Differentiate Between UI and UX – Guide
At the most basic level, the user interface (UI) is the set of screens, pages, and visual elements such as buttons and icons that allow a person to interact with a product or service. User experience (UX), on the other hand, is the internal experience a person has when interacting with all aspects of a company’s products and services. Often these terms are used interchangeably, sometimes incorrectly. If you’ve ever wondered, “What is UI, what is UX, and what’s the difference between the two?” We’ve all heard conversations on the hip streets of the world’s tech capitals about the great “UX” of a product or the bad “UI” of a website. Is this a secret language you’ll never know? Are these people just using slang to look cool? Well ok, the last one probably yes, but a firm NO to the rest. If you want to know exactly what UX and UI mean and how they differ, you’ve come to the right place. Below is a breakdown of the topics we will cover in this article.
How to Differentiate UI and UX
What is UX?
User experience (UX) is concerned with the overall experience of users when interacting with a product. Products designed with user experience in mind are easy to use and provide a positive experience. In this sense, UX has to do with the emotional experience a user has with a product. It refers not just to the practical use of a system, but to the overall user experience with a brand from start to finish. To create a positive user experience, it’s important to understand the user and their needs, goals, and issues, reports Used.gov. In the digital realm, UX is often about usability and whether a user was able to achieve a specific goal. Take an e-commerce site, for example. Is the site easy to navigate? Are the steps, from searching for a product to checking out, intuitive for the user? These are UX questions. User experience can be positive, negative or neutral. According to Usability.gov, promoting a positive user experience includes elements such as project management, user research, information architecture, visual design, content strategy, analytics, accessibility, and user interface. UX contributes to a better customer experience by considering user needs, often through user research and testing. Some examples of UX in business include periodic quality assurance of an e-commerce site to ensure the shopping cart is working properly, or using heat maps to determine if users are getting the information they need. This data can be used to optimize the user experience.
What is UI?
When analyzing UI and UX features, the user interface (UI) is a more technical approach that deals with optimizing the interaction between people and computer systems. It’s about anticipating user needs and providing specific information to get users where they want and need to go, reports Used.gov. The UI is part of UX, although the term is not all-encompassing. It also refers to visual design, information architecture, and interaction design. User interface is about designing interfaces that contribute to a better overall user experience. Through the use of icons, buttons, visual elements, colors, responsive design and information architecture, a UI designer tries to make interacting with a digital device as intuitive as possible. Some business application examples include designing a sitemap with a clear content hierarchy so users can easily find the information they are looking for, or using visual design such as colors buttons, to help users complete a specific call to action. Basic UI best practices include keeping things simple, consistent, and up-Up to the present date.
How UX and UI are different
UX and UI are related, but there are some important differences. First, the UI deals specifically with digital devices and people’s ability to use them. User experience is a term that deals with interacting with a brand, product or service more broadly. While it is often used in the context of devices, user experience does not necessarily refer to digital products. Another difference between UI and UX: UX is more about how a product feels, while UI is more about how it looks. For example, a website might look great but be very difficult to use (great UI but terrible UX), or vice versa. In this way, UX and UI go hand in hand. However, UI and UX designers have different skill sets and work at different stages of the process. UX often comes first, as UX designers first study users in depth to understand their goals and issues. They often project a map of the entire user journey and consider how it can be improved. Sometimes they also wireframe their findings. Then a UI designer puts the UX recommendations into action. Based on the user journey and wireframes, they implement changes to a website, for example. At this stage, the UI designer takes the UX designer’s considerations into account when developing designs that meet the needs of users. There can also be a feedback loop between the user experience and the UI; UX designers can test an interface after a UI designer has created it.
Final note
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