What is the Importance of SSL Certificates and SSL – Guide
Cybersecurity risks run deeper than phishing emails and weak website passwords. Research shows that nearly a third of organizations affected by cybersecurity breaches lose revenue as a direct result. And that’s without considering the additional cost of attack recovery and the potential permanent damage to the brand’s reputation. It pays to take a proactive approach to online security. For e-commerce companies, the financial threat of successful attacks becomes even greater when you consider that three-quarters of consumers are willing to switch providers after just one bad brand experience.
What is an SSL Certificate
An SSL certificate is a digital certificate that authenticates the identity of a website and allows an encrypted connection. SSL stands for Secure Sockets Layer, a security protocol that creates an encrypted connection between a web server and a web browser. Companies and organizations need to add SSL certificates to their websites to secure online transactions and keep customer information private and secure. In short, SSL keeps Internet connections secure and prevents criminals from reading or modifying information that is being transmitted between two systems. If you see a lock icon next to the URL in the address bar, SSL is securing the website you are visiting. Since its inception some 25 years ago, there have been multiple versions of the SSL protocol, all of which have security issues at some point. A revised and renamed version followed – TLS (Transport Layer Security), which is still used today. However, the initials SSL got stuck, so the new version of the protocol is often still called by the old name.
Importance of an SSL Certificate
Search engines and users attach great importance to building and maintaining trusting relationships. Merely meeting the minimum requirements is not enough to guarantee the security of the website. An organization’s commitment to cybersecurity and user security must implement SSL certificates. Companies can benefit from their brand’s reputation, marketing and trust when they are successful. As part of a broader strategy to increase website trust, SSL Certificates should play a central role.
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